Acme Store Redesign

Every page has a CTA (even 404 error pages, result page with 0 results, blog posts, about us page)

Things that are clickable (like buttons) are obviously pressable (hover states, rounded corners, subtle gradients)

The site offers wishlists which is the easiest first step in the checkout process

The store offers upsell opportunities between the checkout page and thank you page

The website uses subtle micro-animations (e.g. pulses) to emphasise the main CTA on every page

The home page promotes site-wide offers on top of page (e.g. Free Shipping) with urgency and scarcity

The home page is professionally designed, not overloaded, and creates a positive first impression

Once you land on the homepage, you know the main products that the store is selling

Product variants are easily accessible on mobile with enough white space to prevent mis-clicks

If free shipping is offered, it is highlighted near the main CTA

Clear information is shown about returns, refunds and money-back guarantee